Privacy Policy
Last Updated: September 19, 2025
1. Introduction
This Privacy Policy explains how Troo Corporation (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information in connection with “FarmTRX,” available via web and mobile applications, and our website:
– Web applications: eu.farmtrx.app (European Union), na.farmtrx.app (rest of world)
– Website and online store: farmtrx.com
We are committed to protecting your privacy and handling your data responsibly, in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, and other applicable privacy laws.
2. Data Controller
Troo Corporation acts as the data controller for your personal data. To get in touch with our Data Protection Officer, please refer to the contact details provided in Section 16 below.
3. Information We Collect
3.1 Account Information
– Full name (optional)
– Email address
– Phone number (optional)
– Farm or organization name (optional)
– User preferences and settings
3.2 Authentication & Access Data
– Login sessions (credentials stored in Auth0)
– Access logs
3.3 Payment Information
Processed securely through Stripe payment processor.
– Email and billing address
– Payment amount
– Payment method
– Payment status
– Service or product paid for
3.4 Yield Data
– Raw and corrected yield data and GPS coordinates
– Crop types and equipment IDs
– Field boundaries
– Yield maps
3.5 Technical Data
– Log data (timestamps, events, status, performance and security metrics)
– Device data (device type, hardware, and software version)
– Usage tracking data (see Section 12)
4. How We Collect Data
– You provide it when creating an account, filling out your profile, or contacting us for sales and support.
– We collect it automatically via devices, sensors, and software used with FarmTRX.
– We receive it from third parties, including:
* Auth0 (authentication)
* Stripe (payment statuses)
* Google Maps (FarmTRX mapping)
* Authorized third-party integrations
5. Legal Basis for Processing
– Performance of contract: To provide core FarmTRX services and premium integrations
– Legitimate interests: To improve and secure our services
– Consent: For optional features like marketing communications and analytics cookies
– Legal obligation: To comply with tax, accounting, and other legal requirements
6. How We Use Your Data
We use your data only for providing and improving our services:
– Create and manage your account
– Process payments and manage subscriptions
– Provide customer support and communications
– Secure FarmTRX and prevent fraud
– Develop new features and improve functionality
– Analyze usage patterns (aggregated and anonymized)
– Send marketing communications and track marketing effectiveness (with your consent)
7. Data Sharing
We do not sell your personal data. We share limited data only for specific functions:
7.1 Service Providers
– Auth0 – FarmTRX authentication
– Stripe – payment processing
– Google Maps API – mapping services
– Google Fonts API – web font rendering
– Umami analytics platform – for anonymized web app analytics
7.2 Integration Partners
With your explicit consent, we may share data with third-party agricultural tools or services you choose to integrate with.
Currently supported:
John Deere Operations Center: https://operationscenter.deere.com
PTx Trimble: https://www.trimble.com/en/agriculture/ptx
7.3 Legal and Regulatory
We may disclose data when required by law or to respond to lawful requests from government authorities.
7.4 Business Transfers
If Troo Corporation is involved in a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of that transaction. We will take reasonable steps to ensure that your data continues to be treated in accordance with this Privacy Policy and applicable data protection laws.
7.5 With Your Consent
In all other cases, we will only share your personal data with third parties if you give us clear permission.
8. International Data Transfers
While FarmTRX yield data for users located in Europe is processed and stored within the European Economic Area (EEA), some data is transferred to service providers outside the EEA (e.g., Auth0, Stripe, Google Maps).
These providers comply with GDPR requirements and implement Standard Contractual Clauses (SCCs) as the primary safeguard for data transfers outside the EEA.
9. Data Retention
We retain data only as long as necessary:
– Account data: Retained for the duration of your account
– Payment data: Retained for 7 years for regulatory compliance
– Logs and performance metrics: Retained for 2 years
– Aggregated and anonymized data: May be retained indefinitely for research and analytics
10. Your Privacy Rights
You have the right to:
– Access your personal data
– Request correction of inaccurate data
– Request deletion (“right to be forgotten”)
– Restrict or object to certain processing
– Receive a copy of your data (data portability)
– Withdraw consent at any time
– File a complaint with a supervisory authority
If you have any questions or wish to exercise your rights, please contact us using the details provided in Section 16 below. We will respond within 30 days and work with you to fulfill your request.
11. Data Security
We utilize advanced security measures to safeguard your personal data.
Key Measures Include:
– Continuous monitoring and threat detection
– Encryption of data both in transit and at rest
– Secure infrastructure with strict access controls
– Recurring security audits
– Employee training on security and data protection best practices
– Automated immutable backups
– Automated security updates
– Recovery testing
In the event of a data breach, we will notify affected individuals within 72 hours after detection via email, in accordance with applicable privacy laws. We will provide information on the nature of the breach, the affected data, and the steps being taken to mitigate potential harm.
12. Cookies
Cookies are pieces of data stored on your device, either temporarily or permanently. They help remember things like session context and your preferences and are necessary for providing our service.
This also includes Web Beacons, which send information to a server when you view a web page or marketing email. They help us track the effectiveness of ads and marketing campaigns, as well as popular content and overall user engagement.
12.1 Types of Cookies
– Essential Cookies – required for website functionality
– Analytics Cookies – optional, may include Web Beacons
12.2 Managing Cookies
On the farmtrx.com website, you can manage your cookie preferences using the cookie widget, which allows you to accept or disallow Analytics Cookies. In the FarmTRX web application, we use analytics cookies only for aggregated and anonymized usage data, which does not require consent under privacy regulations.
13. Third-Party Services
13.1 Auth0
Used for authentication.
https://auth0.com/privacy
13.2 Stripe
Used for payment processing.
https://stripe.com/privacy
13.3 Google Maps
Used to display maps and geospatial data.
https://policies.google.com/privacy
13.4 Agricultural Integrations
With your consent, we integrate FarmTRX with third-party apps. Their use of your data is governed by their privacy policies.
14. Children’s Privacy
FarmTRX is not intended for users under 16 years old. If you believe a child has provided personal data, contact us immediately and we will delete it.
15. Changes to This Policy
We may update this Privacy Policy as our practices or legal obligations evolve. Please review this page periodically for the latest version.
16. Contact Us
Troo Corporation
Data Protection Officer
43 Auriga Drive
Ottawa, ON K2E 7Y8
Canada
Email: farmtrx.com@domainsbyproxy.com
Phone: 1-613-683-9700
We aim to respond to privacy inquiries within 10 business days.
16.1 Complaints
You may also lodge a complaint with your local data protection authority if you’re not satisfied with our response.
17. Data Provisions
17.1 Data Ownership
You retain ownership of your raw yield data. Access to corrected yield data, processed data, and maps requires an active subscription.
17.2 Aggregated Insights
We may produce anonymized datasets, which may also be aggregated, for internal use only to improve FarmTRX. These do not identify individuals or specific fields.
